I’m going to diverge from beer for a moment because everybody on the internet needs to hear – read… whatever – this. This tweet, or Facebook posting. I see it every day:

OMG! Just 10 more followers and we have 1,000! We’re like totally going to give away a SOMETHING AWESOME to our 1,000th follower! Tell your friends! Will you be the lucky one!?!?!?11?3FCtrl-H

No. I won’t. You know why? Because I already follow you. And thank you so much for acknowledging that by giving a SOMETHING AWESOME away to somebody who doesn’t currently follow you. Why should I tell my friends? That doesn’t reward me at all. That rewards them. What I should really do is stop following you and watch your total to see when you get close to 1,000 and then just unfollow you and refollow you again and again until I’m the 1,000th. That’s stupid.

Give a SOMETHING AWESOME away to a random follower at that round number. Give a few. Give everybody who currently follows you a link to a free download that’s only available for a short amount of time – but they know about because they follow you! Go hold some sort public media whatsit at that round number. Send out a thank you message to all of those people wasting their time by following you. Do something to acknowledge the fact that a lot of people have decided that you’re interesting enough to listen to. Rewarding somebody who doesn’t currently pay attention to you is insulting to all of the people that do.

[/rant]

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Categories: op-ed
Posted By: erik
Last Edit: 19 Mar 2012 @ 11 27 PM

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 16 Mar 2012 @ 2:05 PM 

There are a couple of reasons that I’ve been so quiet here this spring. One of which, given my most recent posts, should be obvious: this brewery that I started up. As it turns out, those take a whole lot of your time. It’s a little insane. It’s fun, but it doesn’t leave much time for public musing.

The other reason that I’ve been so busy is because of this book that I wrote. You can buy it online or at many bookstores, bottleshops, or breweries around North Carolina.

Well, now that both of those are essentially wrapped up, I’m still going to be busy. But! This is the type of busy where I can actually see people, and hopefully have the time to write a little on the side. So, just in case you want to say hi and share a pint here’s where you can find me in the next two months:

Thursday, April 12, 6PM – 8PM: Book Launch Party @ Mystery Brewing Company
437 Dimmocks Mill Road, Suite #41
Hillsborough, NC 27278
www.mysterybrewing.com

Saturday, April 14, 12PM – 11PM: All About Beer’s World Beer Festival Raleigh

Tuesday, April 17, 8PM: Fullsteam Brewery
726 Rigsbee Avenue
Durham, NC 27701
919-682-BEER
www.fullsteam.ag

Wednesday, April 18, 4:30PM – 7:00 PM: Bottle Revolution
4025 Lake Boone Trail
Raleigh, NC 27607
919-885-HOPS
www.bottlerevolution.com

Thursday, April 19, 5:30 PM – 8:00 PM: Olde Hickory Tap Room
222 Union Square
Hickory, NC 28601
828-322-1965
www.oldehickorytaproom.com

Saturday, April 21, 12PM – 6PM: Hickory Hops

Wednesday, April 25, 7PM – 9PM: Carrboro Beverage Company
102A East Main Street
Carrboro, NC 27510
919-942-3116
www.carrborobeverage.com

Friday, April 27, 4PM – 6PM: Cape Fear Wine & Beer
139 North Front Street
Wilmington, NC 28401
910-7663-3377
www.capefearwineandbeer.net

Wednesday, May 9, 6PM: Foothills Brewing
638 West Fourth Street
Winston-Salem, NC
336-777-3348
www.foothillsbrewing.com

Thursday, May 24, 6PM: Olde Mecklenberg Brewing Company
215 Southside Drive
Charlotte, NC 28217
704-525-5644
www.oldmeckbrew.com

Wednesday, May 31, 7:30 PM: Malaprop’s Bookstore & Café
55 Haywood Street
Asheville, NC 28801
828-254-6734
www.malaprops.com

Thursday, June 1, 4PM – 7PM: Hops and Vines
797 Haywood Road, Suite 100
Asheville, NC 28806
828-252-5275

You can also find this schedule on this page which will be updated regularly as the schedule is updated.

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Categories: industry, media, Mystery Brewing Company, nc beer book, news, travel
Posted By: erik
Last Edit: 16 Mar 2012 @ 03 07 PM

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