My book, North Carolina Beer and Breweries is officially released today.

Neat.

And before the book was even officially out, I’d already had at least one AMAZING, humbling review.

Now comes the hard part – the the book tour. In this, I need help.

I’m a nerd. I’ve been to a lot of book signings and releases, and in each and every one of them the author generally gets up, reads a bit from the book, answers some questions, and then shmoozes and signs books for a while. I’ve also been to a couple of beer book signings and releases before where the author kind of stands around and drinks while signing books when people manage to approach the with a pen and a book in hand. I find the latter kinda lame. I want to hear from the author, that’s why I’m there. Otherwise I’m just drinking with somebody I don’t know and I could just buy a signed copy of the book and have the exact same effect.

So, this is where you come in – what do I do at these? The nature of this book is such that reading from it is difficult – it’s not fiction, it’s essentially episodic non-fiction. There are small snippets about the entire state and what’s interesting to a crowd in Wilmington will be different than what’s interesting to a crowd in Asheville. So, in order to make sure that everybody who goes to one of these gets a great experience, what’s the best thing to do?

Read from the history section?

Just do a talk about beer in North Carolina?

Q&A?

Beer tasting with whatever is local? (Remember – that requires buying kegs.)

Just hang out and shoot the shit?

Stand on the bar and deliver a gospel sermon about craft beer?

Help me, internets – what would YOU find interesting?

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Tags Categories: marketing, media, Mystery Brewing Company, NC Beer, nc beer book Posted By: erik
Last Edit: 01 Apr 2012 @ 10 51 AM

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