01 Apr 2012 @ 10:51 AM 
 

An informal poll: What would you want to see/hear at a beer book event?

 

My book, North Carolina Beer and Breweries is officially released today.

Neat.

And before the book was even officially out, I’d already had at least one AMAZING, humbling review.

Now comes the hard part – the the book tour. In this, I need help.

I’m a nerd. I’ve been to a lot of book signings and releases, and in each and every one of them the author generally gets up, reads a bit from the book, answers some questions, and then shmoozes and signs books for a while. I’ve also been to a couple of beer book signings and releases before where the author kind of stands around and drinks while signing books when people manage to approach the with a pen and a book in hand. I find the latter kinda lame. I want to hear from the author, that’s why I’m there. Otherwise I’m just drinking with somebody I don’t know and I could just buy a signed copy of the book and have the exact same effect.

So, this is where you come in – what do I do at these? The nature of this book is such that reading from it is difficult – it’s not fiction, it’s essentially episodic non-fiction. There are small snippets about the entire state and what’s interesting to a crowd in Wilmington will be different than what’s interesting to a crowd in Asheville. So, in order to make sure that everybody who goes to one of these gets a great experience, what’s the best thing to do?

Read from the history section?

Just do a talk about beer in North Carolina?

Q&A?

Beer tasting with whatever is local? (Remember – that requires buying kegs.)

Just hang out and shoot the shit?

Stand on the bar and deliver a gospel sermon about craft beer?

Help me, internets – what would YOU find interesting?

Tags Categories: marketing, media, Mystery Brewing Company, NC Beer, nc beer book Posted By: erik
Last Edit: 01 Apr 2012 @ 10 51 AM

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Responses to this post » (12 Total)

 
  1. meg says:

    pick out a couple good stories about visiting the breweries while you were researching the book.

  2. Maureen Ogle says:

    Here’s what I do: I never read. Never. Why bother? People aren’t there to hear me read. I talk for maybe ten, fifteen minutes about how I came to write the book, what surprised me, what I learned, blah blah.

    Then I turn it over to the audience — because in my opinion, far and away the most interesting part of the evening is audience questions. So that goes on for 20, 30 minutes. And then: do whatever. If there’s a stack of books, sit down w/pen and sign away. Then you can chit chat and while you’re signing, everyone else has something to talk about because the audience discussion has already gotten everyone warmed up and ready to chat.

  3. Tom White says:

    Erik,

    I kind of agree with meg’s post. Tell some stories from breweries you visited and what inspired you. Then have a Q&A time and go off in some unexpected direction. Something like Kevin Smith would do. Also, I know this might be asking a lot, but maybe raffle off a custom Beer Tap?

  4. Bill Snead says:

    I’m in line with what those above are saying – a few short and interesting stories to whet our appetites, followed by maybe a glint of what’s in the book so people know what they’re buying, then open up for questions. Don’t assume you’re preaching to the choir, tho you probably will be – many people have only been exposed to miller lite and PBR, let us know why this is important and why now.

  5. Sarah Maxwell says:

    Hi Erik,

    I write for the Features section of the NC State University student newspaper, The Technician. I want to write a feature story on your book and was wondering if you’d be willing to do an interview. We could talk over the phone if that’s most convenient; I’d also love to get up with John Blair as well, any idea how I could contact him?

    I wasn’t sure how else to get up with you but if you will, email me at smmaxwe2@ncsu.edu and let me know if you’re interested.
    Thanks!
    Sarah

  6. abbie says:

    Hey saw the spot on news, was wondering will there be copies for sale there tonite or where to pick one up? Thanks & good luck!

  7. I’m a member of the Company Shops Coop in Burlington, where I’m told that you will be signing books in a week.

    I would like to hear that you have signed a deal with the Coop to sell beer in Burlington, so I don’t have to drive to Hillsborough!

    • erik says:

      Yes, sir! We’re just waiting for growlers to arrive and they’ll be on the shelves – they’re supposed to ship on the 9th, a few days to us, we fill them, and then they head your way!

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