18 Nov 2012 @ 11:27 PM 
 

The (slight) reinvention of Top Fermented.

 

Someone brought it up to me again the other day: You should get back to blogging more.

And, you know? I agree… for a couple of reasons. For one, it’s cathartic. It’s a nice release to be able to commit thoughts to words and publish them, even in a vanity forum like this blog, but also because there are a lot of topics that I’d like to see discussed in the world at large that I feel like I can at least introduce, and hopefully see out and about.

However, what with this whole “owning a brewery” thing, my time is often pretty limited and when I write it takes up a LOT of time – not only because, regardless of how fast a typer I am, it takes a long time to get things out, but because I’m just enough of a nerd to not want to write a blog post unless I have a complete thought. You should see how long it’s taken me to put this post together … or, maybe you can see it.

What’s more, often I only really think about writing when I’m upset about something and I don’t want to have the reputation (any more than I already do) for being the angry, ranty brewer guy. I am often not angry, and so I’d like that to actually come through on my blog. However, I REALLY like turning convention on its head and really looking at why it is we do what we do. Nobody ever made progress by doing the same old shit over and over again, and I really like applying creative problem solving to things that don’t necessarily appear to be broken. That often comes off as angry – or at least hyper-critical. But I don’t want to come off that way.

So, I’m going to try something new: Podcasting. There are a few reasons for this.

1) I can talk faster than I can type, and while part of me wants to make sure that there’s a complete written post around a podcast, that seems to me (for now) to be faster than setting down words to an entire post.

2) I can do it in a lot of different places. There’s no reason I can’t record a podcast while I’m working on something in the brewery, or in between tasks, whereas writing needs to take place in basically one or two environments where I have a computer and a long time to sit in one place.

3) It’s a lot easier to tell my tone when you hear my voice. If I don’t sound angry, I’m probably not angry. Not always the case, but normally true.

So, we’ll try this out. The podcast will serve two functions:

To educate. I’ve taught a Certified Cicerone Study course a couple of times over the past year and it’s very popular, and while I think people are generally interested in the Cicerone program, I think most people just want to learn more about beer – and so I’ll be doing little bits of education. Everything from how beer is made to how tap lines are cleaned to what the ingredients are and how they’re used. I’ll try to do this in a very non-technical way so that it’s easy for anybody to understand. With any luck there will be something for everybody to learn.

To inform. Since I’ve started Mystery, I’ve learned a LOT about the industry that I never would have thought about as a drinker and a fan of the industry, and I think it’s worth discussing some of those things… things like: Why the three-tier system is actually pretty great. Or that bars often don’t take care of their own draft systems. Or how AB-InBev is going to crush us all and how you’re going to help them.

And it will staaaaaart now.

Play

Enjoy!

Tags Categories: industry, media, meta, Mystery Brewing Company, op-ed, podcast Posted By: erik
Last Edit: 19 Nov 2012 @ 01 58 PM

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Responses to this post » (14 Total)

 
  1. Do you have plans to make an RSS feed for it? I think SoundCloud is a relatively painless option:

    http://soundcloud.com/101/podcasting-101

    Looking forward!

  2. Hi there. Anything different you try is valid. I am an avid reader of your blog ESPECIALLY because of your rantings. Pretty much all of the beer blogs feature news that come from a different source. It´s a collection of ‘newspaper cutouts’ if you will. That´s why your blog is so special: it has creative, new and thought out posts. From all of the blogs I sign (which are feature on an app called ‘news squares’, yours is my favorite. And I am not just saying to make you feel better, I am saying because I am an unbiased homebrewer living in Brazil and I have no connections with you/your blog/your brewery/your state. So there you go: good unbiased feedback to keep you going!!

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  4. You are so awesome! I do not believe I’ve truly read through anything like that before.
    So great to discover somebody with original thoughts on this issue.

    Seriously.. thank you for starting this up. This site
    is one thing that’s needed on the web, someone
    with some originality!

  5. Hi, I desire to subscribe for this website to get most
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  6. […] who started the Mystery Brewing Company, has a blog called Top Fermented. He is now starting a podcast, which also has an RSS […]

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  9. James says:

    ’m working on something in the brewery,I am not just saying to make you feel better, http://goo.gl/Ugn1kn

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