Announcing Pint/Counterpint Episode #3 – our “local” episode. In this episode we cover local issues, such as – what does it mean to be a local brewery? Is it using local ingredients, or just distributing locally? We also talk about local talent and that we’re looking for more of it (it’s not what you think!).

As a special guest star you’ll notice my very nervous dog Tessie who decided that the time to wander out of the office and look for comfort was the middle of our shoot. Isn’t she cute? Awww.

Special thanks again to Tres Bruce who continues to make us look and sound sharp.

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Categories: brewery, brewpub, industry, marketing, media, op-ed, video
Posted By: erik
Last Edit: 30 Aug 2011 @ 11 24 AM

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 10 Jul 2011 @ 2:02 PM 

Episode two is here, in which we discuss festivals, growlers, and a multitude of other good things and finally come up with a name (thanks Luke!): Pint/Counterpint. We’ll let you decide which is which.

What do you think? Have comments about festivals or growlers, retail or otherwise? Comment below!

Find yourself saying Episode two? Wait! There’s an Episode One as well. This one has better lighting.

Any topics you’d like to hear us pontificate about? Let us know! We’ll probably take you up on it.

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 04 Jun 2011 @ 11:20 AM 

As I’ve been working toward starting Mystery Brewing Company, I’ve had the wonderful opportunity of making some great new friends in the craft industry, particularly here in North Carolina. In talking with friends in the industry, I find that we discuss topics in a completely different ways than I did when I was just a fan and beer drinker.

Yeah, that sounds arrogant as hell. But it’s not what you think. It’s not like I’m somehow more awesome now, but the discussions take a different path. It’s not: “Hey – is that beer awesome?” Those still happen all the time, but it’s also “Hey, what do you think of the packaging options these guys are using to get into the market?” It’s “I know you’ve been monitoring oxygen pickup on that process, what have you found?” It’s industry-related, it’s technical, and it’s fascinating. So, when a fellow brewer – one that I particularly enjoy these discussions with – approached me to propose some sort of podcast centered around those same discussions, I was intrigued.

We talked about it. We planned it. And now here it is.

It’s not going to be for everyone, but we hope that it allows us to bring a unique perspective to some topics in and around the brewing industry that we don’t see getting a lot of discussion. Sebastian is the Director of Brewing Operation at Natty Greene’s Brewing Company, one of the largest breweries in North Carolina. I am Founder of the soon-to-be-open Mystery Brewing Company, one of the smallest breweries in North Carolina. He’s school-trained in Germany, I’m self-taught in my backyard. His brewery makes a lot of traditional styles, mine attempts innovative twists on style creation whenever possible. We think that our combined perspectives are, at the very least, interesting and worth listening to. We hope you enjoy it, we hope it leads to discussion, and we hope that you’ll join us in the future when we put more together.

What do you think about homebrewers pouring in public under the auspices of a startup brewery? Hit us up in the comments section below; we’re eager and willing to keep going on this conversation.

A big ol’ helping of thanks (and many beers to come) to Tres Bruce Media for helping us shoot, edit, and post this.

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