I’m going to diverge from beer for a moment because everybody on the internet needs to hear – read… whatever – this. This tweet, or Facebook posting. I see it every day:

OMG! Just 10 more followers and we have 1,000! We’re like totally going to give away a SOMETHING AWESOME to our 1,000th follower! Tell your friends! Will you be the lucky one!?!?!?11?3FCtrl-H

No. I won’t. You know why? Because I already follow you. And thank you so much for acknowledging that by giving a SOMETHING AWESOME away to somebody who doesn’t currently follow you. Why should I tell my friends? That doesn’t reward me at all. That rewards them. What I should really do is stop following you and watch your total to see when you get close to 1,000 and then just unfollow you and refollow you again and again until I’m the 1,000th. That’s stupid.

Give a SOMETHING AWESOME away to a random follower at that round number. Give a few. Give everybody who currently follows you a link to a free download that’s only available for a short amount of time – but they know about because they follow you! Go hold some sort public media whatsit at that round number. Send out a thank you message to all of those people wasting their time by following you. Do something to acknowledge the fact that a lot of people have decided that you’re interesting enough to listen to. Rewarding somebody who doesn’t currently pay attention to you is insulting to all of the people that do.

[/rant]

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Categories: op-ed
Posted By: erik
Last Edit: 19 Mar 2012 @ 11 27 PM

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