13 Jul 2010 @ 9:35 AM 

Here, I become yet another irate blogger venting his disbelief and anger about the mind-boggling idea behind Drink This, Not That.

If you’re not familiar with it and are too lazy to click the link (fine by me), let me sum it up for you:

Americans get 25% or more of their daily calories intake from their beverages, this book is a guide that allows you to still drink everything that you want, but do it in a “more healthy” way. In this case, more healthy means – strictly – lower calorie, lower carbs. Why people around the craft beer industry are getting irritated with it are because of things like you see on the right here.

Indeed. Sierra Nevada Bigfoot certainly is the carbohydrate equivalent of 12 Mich Ultras. You can’t argue with it. But it’s a non-sequitur argument. These are not comparable products. Oh, yeah, sure.. sure. They’re both beer, but in the same way that Bartles and Jaymes “Fuzzy Navel” and Dom Pérignon are both sparkling wine.

I guess what really bothers me is the focus of these books is not about making more healthy choices, it’s about making the same shitty choices you’ve been making, but with less destructive products. It’s not, “Don’t eat that giant basket of french fries, eat this salad!”, it’s “Don’t eat that giant basket of french fries, eat this giant basket of french fries!”

Look fatass, here’s your problem: back away from the french fries.

Quick secret, and I’m not trying to brag or anything, but last year I lost 40 lbs, and I would never… and I mean never dream about replacing my awesome craft beer with Mich Ultra. You know what I did? I ate less and got off of my fat ass and exercised.

This theory that Americans somehow can’t control their own consumption is insulting. As if they’re somehow saying, “When sitting down to consume an entire extra large pizza in one sitting, remember to buy the one with low fat pepperoni.”

You know what 12 Mich Ultras instead of 1 Sierra Nevada Bigfoot is? It’s binge drinking. It’s over-consumption. It’s the misguided notion that, somehow, more of something cheap and crappy is better than less of something of high quality. It’s exactly the misguided notion that gets us eating over-sized Whoppers and liter fountain drinks instead of taking the time to actually eat something that tastes good and is better for you.

But for $3.00, I can’t get a hamburger that big anywhere!

Right – and maybe you shouldn’t. You’ll buy a lot fewer pairs of fat-legged sweatpants that way, Captain Wheezy. Do a cost analysis on your trips to Wal-Mart, McDonalds, and triple-bypass surgery and see where you come out in the end.

So, here’s my take.

Drink This: One high-quality great-tasting beer that you will greatly enjoy.
Not That: Twelve flavorless pints of empty calories.

If anything, you’ll spend a lot less time peeing.

Tags Tags: ,
Categories: appreciation, industry, media, op-ed
Posted By: erik
Last Edit: 13 Jul 2010 @ 09 35 AM

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