11 Sep 2009 @ 8:08 AM 

Some days you just wish you could get somebody’s ear. Like the BA.

MSN published this awesome article the other day: Why Every Cold Beer Costs You More.
Just imagine the cost of THIS pitcher.
Don’t feel obligated to click through. It’s just short of being a Jackie Harvey-esque Hollywood gossip column about the beer business in a “This is what they DON’T want you to know!” (gasp!) kind of way. It’s still informative, though, because it gives us this lovely little piece of information:

The top 13 executives [at A-B] made $73 million in the first half of 2009, or $5.6 million each, on average — up from $38 million a year before.

And mind you, Anheuser-Busch InBev execs received a 79% pay increase in 2008, reminds Paul Hodgson of The Corporate Library, an independent corporate governance research firm. The increases are mainly due to gains from stock options and stock vesting.

Anheuser-Busch InBev top brass aren’t the only beer execs getting in on the act. Molson Coors Brewing chief Peter Swinburn got a 120% pay increase in 2008, to $6 million from $2.7 million the year before, according to company reports. And Boston Beer chief Martin Roper saw his pay go up 28% last year to $2.75 million, according to company filings.

For the love of god, craft brewers: SAY SOMETHING. I’m pretty sure that the majority of craft brewers are just barely making enough to squeak by. The thing that I’ve heard over and over again when I talk to people about wanting to start a brewery is “I hope you like cleaning stuff!” and then “You’re not going to get rich doing this, you know.”

Well, no. I know. But I’m going to be happy, and that’s pretty awesome. I don’t ever expect to make $2.75 million, much less $6 mil!

Come on craft brewers, get out there and work this! You’re the beer for the people! These companies aren’t being run by somebody who just loves beer and wants to make a quality product, they’re being run by some cushy exec in a corner office who just loves profit! (Not to say I don’t love profit.) There’s so much spin to be had!

Go! Strike! Win market share!

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Categories: industry, marketing
Posted By: erik
Last Edit: 11 Sep 2009 @ 02 24 PM

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